The Flashlight Museum
Home Search/Browse for Flashlights Contributors Collectors About Us
Our Sponsors:

Flashlights : General Mills (2)

General Mills traces its roots to the banks of the Mississippi River in what is now Minneapolis. Harnessing the power of St. Anthony Falls, Cadwallader Washburn built one of the leading milling companies in the world; and through a merger of regional millers, the Washburn Crosby Company became General Mills in 1928.

General Mills was a broadcasting pioneer, purchasing a fledgling radio station in Minneapolis in 1924, and using the new medium to advertise and promote its products in innovative ways. The company's radio programs included the Betty Crocker Cooking School of the Air, Jack Armstrong, The All-American Boy and The Lone Ranger. A Wheaties radio baseball sponsorship even helped a young broadcaster from WHO in Des Moines, Iowa, named Ronald "Dutch" Reagan find his way to Hollywood.

From flour to submarines, from toys to restaurants, General Mills has been making a difference in people's lives for over 75 years.

The default sorting list_method is by Circa (Date Released). Click on Column Titles to re-sort data. Click on item description to view picture and more specs.

Photo Description Model # Circa
Lone Ranger Flashlight Ring with Order Form 1949
"Bugs Life" Miniprojector with 5 Snap On Lenses and Recall Letter 1999

Copyright 2003-2016
The Flashlight Museum specializes in providing antique, vintage, classic and new high-tech flashlights. Some of the most popular flashlight brands include Eveready, Ever Ready, Surefire, Maglite, Pelican, Brinkmann, Streamlight, Delta, Garrity, Winchester, Ash Flash, Franco, Coleman, Rayovac, USA Lite and Duracell. We have such styles as LED, Candle, Art Deco, Tactical, Military, Standard 2 Cell, 3 Cell, safety lights, lanterns, rechargeable, fluorescent flashlights, keychain and novelty lights and much more. This website is a great resource for flashlight collectors and those who enjoy collecting batteries and accessories.